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Filtering by Tag: Facebook

Gruvi's Social Film Marketing Expertise Featured in The Hollywood Reporter


A great quote from MaintainPR client Gruvi appears in this piece by Georg Szalai of The Hollywood Reporter on Facebook and it's impact for film marketing post IPO.

Gruvi's new Wave suit of Facebook apps is an investment for film marketers seeking augmentation of Facebook ad and marketing strategy with earned media. To put it simply, Gruvi creates buzz around a movie like Spotify does for a tune.

Gruvi's James Hobbis goes on to say in the piece, “The smart marketer with a small budget can box above their weight thanks to Facebook and social media,” then explains the rationale why.

Read more on The Hollywood Reporter.


Gruvi Launches in UK Film Market Finding Fans with Sony Picture's Bad Teacher


Some of the largest marketing and advertising budgets for Facebook "engagement" campaigns come from entertainment companies seeking to promote commercial film and DVD releases. Enter MaintainPR client, a Scandinavian-based fan finding service for brands on Facebook.

Last week Gruvi announced their entry into the UK film marketing industry, through a partnership promoting Bad Teacher, a new comedy film starring Cameron Diaz, Justin Timberlake, and my personal hero and doppelganger, Jason Segel.

The news and unique approach of Gruvi (several different engagement mechanisms are tied together in one simple app) has resonated with those tracking new social marketing (see Michael Girard's of Radian6's comment on GigaOm) and has been covered on NewTeeVee, Artic Startup, The New York Times and more!

For more info on Gruvi and their next steps check out founder Ben Johnson's blog where you can have a look over a recently completed whitepaper on market value and ROI Gruvi's customers have been seeing.

What is Social CRM?


The term Social CRM has recently escalated in B2B and B2C business press, after analysts at Gartner released a Magic Quadrant report, outlining their definitions and players in the field. It's important to public relations and social media marketing professionals to follow, because many of the most important voices with something to add about a client's product or service may not be on public social media channels like Facebook and Twitter.

Gartner's definition of Social CRM is "a business strategy that mutually benefits cloud-based communities and the business by fostering engagement while generating opportunities for sales, marketing and customer service."

Cloud-based, as in most cases, unless referring to a Super Mario level, means that the information that is shared and saved within each community is managed by shared servers and software.

So who is getting all up in these clouds? Glad you ask!

Some of the companies most relevant for technologies with data capabilities that will interest your homely PR guy are: KickApps, Pluck, and LiveWorld

The reason being that these companies make services which are easily configurable between open and closed networks (Facebook, Twitter, and an internal company wiki or network for instance) and offer the advantage of containing all the insights in a branded environment the deploying company can own.

Pluck, is part of the micro-publishing beomouth "Demand Media," which was recently called out in a New Yorker profile on a related subject matter as a "content farm, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging." OUCH!!!

The future of storytelling and journalism aside...I prefer to back and get excited about KickApps anyway, since they were a client during my tenure at Horn Group public relations.

KickApps, which recently added full CMS (content management) to it's social media platform, lets companies get info in the most important Social CRM areas: Direct Feedback (polls, ratings, reviews, recommendations, Q&A) ,Open Conversations (forums, groups) and Stimulated Responses (blogs, comments, photo galleries submissions) and also plugs directly into Facebook via an app taking advantage of the Facebook API.

For examples of some of the usage and campaigns this has enabled, take a look at this blog post from their site.

This is just one company example from a variety of management consoles to enable content collection, observation, control and analysis for marketers in the social web, and with consumers more and more likely to engage with a brand through a familiar network like Facebook, you can see why the space is about to take off.

What are your thoughts on Social CRM, and did I miss anyone important? Let me know here or on Twitter: rorohello