MaintainPR client Gruvi builds apps that help studios market their films on Facebook.
Recently selected by MIPTV, (Marché International des Programmes de Télévision -- a TV industry event held in Cannes each year with wide industry cred) as a finalist for the MIPCube Lab, Gruvi's founders were in Cannes yesterday pitching the judges on how their technology is helping to advance the TV and video industries as well as film.
Gruvi's new holistic approach for TV and film studios on social includes the following three lynchpins:
- To bridge the gap between fans on Facebook Pages and movie ticket sales
- To build great app experiences that tie into wider community building strategies for film studios
- To provide insight into movie marketing on Facebook
Check out Paul Sawers from The Next Web on the MIPCube competition and the startups involved including Gruvi here.