Gruvi is a MIPCube Lab Finalist!

MaintainPR client Gruvi builds apps that help studios market their films on Facebook. 

Recently selected by MIPTV, (Marché International des Programmes de Télévision -- a TV industry event held in Cannes each year with wide industry cred) as a finalist for the MIPCube Lab, Gruvi's founders were in Cannes yesterday pitching the judges on how their technology is helping to advance the TV and video industries as well as film.

Gruvi's new holistic approach for TV and film studios on social includes the following three lynchpins:

• To bridge the gap between fans on Facebook Pages and movie ticket sales
• To build great app experiences that tie into wider community building strategies for film studios
• To provide insight into movie marketing on Facebook

Check out Paul Sawers from The Next Web on the MIPCube competition and the startups involved including Gruvi here.

Gruvi's Social Film Marketing Expertise Featured in The Hollywood Reporter

A great quote from MaintainPR client Gruvi appears in this piece by Georg Szalai of The Hollywood Reporter on Facebook and it's impact for film marketing post IPO.

Gruvi's new Wave suit of Facebook apps is an investment for film marketers seeking augmentation of Facebook ad and marketing strategy with earned media. To put it simply, Gruvi creates buzz around a movie like Spotify does for a tune.

Gruvi's James Hobbis goes on to say in the piece, “The smart marketer with a small budget can box above their weight thanks to Facebook and social media,” then explains the rationale why.

Read more on The Hollywood Reporter.

Ryan

Gruvi Launches in UK Film Market Finding Fans with Sony Picture's Bad Teacher

Some of the largest marketing and advertising budgets for Facebook "engagement" campaigns come from entertainment companies seeking to promote commercial film and DVD releases. Enter MaintainPR client Gruvi.tv, a Scandinavian-based fan finding service for brands on Facebook.

Last week Gruvi announced their entry into the UK film marketing industry, through a partnership promoting Bad Teacher, a new comedy film starring Cameron Diaz, Justin Timberlake, and my personal hero and doppelganger, Jason Segel.

The news and unique approach of Gruvi (several different engagement mechanisms are tied together in one simple app) has resonated with those tracking new social marketing (see Michael Girard's of Radian6's comment on GigaOm) and has been covered on NewTeeVee, Artic Startup, The New York Times and more!

For more info on Gruvi and their next steps check out founder Ben Johnson's blog where you can have a look over a recently completed whitepaper on market value and ROI Gruvi's customers have been seeing.