Some of the largest marketing and advertising budgets for Facebook "engagement" campaigns come from entertainment companies seeking to promote commercial film and DVD releases. Enter MaintainPR client Gruvi.tv, a Scandinavian-based fan finding service for brands on Facebook.
Last week Gruvi announced their entry into the UK film marketing industry, through a partnership promoting Bad Teacher, a new comedy film starring Cameron Diaz, Justin Timberlake, and my personal hero and doppelganger, Jason Segel.
The news and unique approach of Gruvi (several different engagement mechanisms are tied together in one simple app) has resonated with those tracking new social marketing (see Michael Girard's of Radian6's comment on GigaOm) and has been covered on NewTeeVee, Artic Startup, The New York Times and more!
For more info on Gruvi and their next steps check out founder Ben Johnson's blog where you can have a look over a recently completed whitepaper on market value and ROI Gruvi's customers have been seeing.