A great quote from MaintainPR client Gruvi appears in this piece by Georg Szalai of The Hollywood Reporter on Facebook and it's impact for film marketing post IPO.
Gruvi's new Wave suit of Facebook apps is an investment for film marketers seeking augmentation of Facebook ad and marketing strategy with earned media. To put it simply, Gruvi creates buzz around a movie like Spotify does for a tune.
Gruvi's James Hobbis goes on to say in the piece, “The smart marketer with a small budget can box above their weight thanks to Facebook and social media,” then explains the rationale why.
Read more on The Hollywood Reporter.