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Filtering by Tag: maintainpr

ViewsOnYou in Job Searching


ViewsOnYou have an exciting product proposition for our times -- where social media has truly reached its tipping point, and Facebook continues to dominate all facets of life online.

The site and Facebook app allow you to set up a 360 review and profile from crowdsourcing your peers. You can then match your "soft skills" against the growing database of companies to see your best fit in the workplace.

Alison Doyle, career expert for, took the site for a spin and did this write up, stating: "by matching you personality with that of other companies, you can more easily decide which jobs to apply for -- and which don't seem to be a good fit for you."

Click here to see the full article.

Ethical Community in Metro UK


MaintainPR client Ethical Community (think Etsy, but with a green market stall type feel) are featured in the Metro UK today, proof their concept of an eco-friendly, online marketplace is taking off!


For more views and news (including all the great press coverage the guys have achieved to date) click here to head over to the Ethical Community press page.

PechaKucha App Edition Alumni Quipper Secure Funding From Atomico


We've been hearing great things around participants ever since the inaugural PechKucha App Edition MaintainPR put on back in May of last year.

Quipper, a technology venture specialising in e-learning mobile apps secured a $500,000 round from Niklas Zennström's Atomico in November! Talk about a happy new year!

We also think it's high time we caught up with Kliqed and The Situationist as well, since so much can happen in a short time!

Stay tuned for more updates!

What is Social CRM?


The term Social CRM has recently escalated in B2B and B2C business press, after analysts at Gartner released a Magic Quadrant report, outlining their definitions and players in the field. It's important to public relations and social media marketing professionals to follow, because many of the most important voices with something to add about a client's product or service may not be on public social media channels like Facebook and Twitter.

Gartner's definition of Social CRM is "a business strategy that mutually benefits cloud-based communities and the business by fostering engagement while generating opportunities for sales, marketing and customer service."

Cloud-based, as in most cases, unless referring to a Super Mario level, means that the information that is shared and saved within each community is managed by shared servers and software.

So who is getting all up in these clouds? Glad you ask!

Some of the companies most relevant for technologies with data capabilities that will interest your homely PR guy are: KickApps, Pluck, and LiveWorld

The reason being that these companies make services which are easily configurable between open and closed networks (Facebook, Twitter, and an internal company wiki or network for instance) and offer the advantage of containing all the insights in a branded environment the deploying company can own.

Pluck, is part of the micro-publishing beomouth "Demand Media," which was recently called out in a New Yorker profile on a related subject matter as a "content farm, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging." OUCH!!!

The future of storytelling and journalism aside...I prefer to back and get excited about KickApps anyway, since they were a client during my tenure at Horn Group public relations.

KickApps, which recently added full CMS (content management) to it's social media platform, lets companies get info in the most important Social CRM areas: Direct Feedback (polls, ratings, reviews, recommendations, Q&A) ,Open Conversations (forums, groups) and Stimulated Responses (blogs, comments, photo galleries submissions) and also plugs directly into Facebook via an app taking advantage of the Facebook API.

For examples of some of the usage and campaigns this has enabled, take a look at this blog post from their site.

This is just one company example from a variety of management consoles to enable content collection, observation, control and analysis for marketers in the social web, and with consumers more and more likely to engage with a brand through a familiar network like Facebook, you can see why the space is about to take off.

What are your thoughts on Social CRM, and did I miss anyone important? Let me know here or on Twitter: rorohello