Lutebox Announces Seed Funding/BETA Launch from Le Web London

MaintainPR client Lutebox, a new and pioneering social mall where you can shop together with family and friends while videochatting, announced their seed round and a major strategy pivot today from Le Web London.

Starting today, people can browse for top brands at leading retailers such as M&S, Bhs, Boots, Sainsbury’s and Debenhams, view content together, get instant feedback and have live discussions, all while socializing with friends at the same time. It's all done through a proprietary video chat within the Lutebox platform, and coverage on this new methodology for shopping online certainly got people talking.

Bobbie Johnson from GigaOm posted his thoughts in between curating on stage at the event, and BetaKit has also weighed in, stating "merchants are obviously excited about the idea, since it provides another opportunity for them to market their wares without any real risk."

Congrats on the successful BETA guys!